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(Phone rings)

2
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Vishal: Yes ma'am?
Niira: <i>Vishal maine...uh um woh tumhari</i> email <i>change karne ke liye</i> Manoj <i>ko bola hai.</i> (Vishal I have asked Manoj to change your email.)

3
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Vishal: Hmmhmm.
Niira: <i>Kyonki aaj Chalasani ka jaise interview aaya hai</i>, you know, <i>zabardast interview hai</i>, (Because like Chalasani's interview has appeared today, it's a brilliant interview) -

4
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Niira: - It talks about all facing everything upfront. Can you have a word with Shalini? Can you also - I mean, I'm going to call her, but can you also have a word with Shalini that you know, <i>ek</i> upfront engagement <i>bahut zaruri hota hai. Woh jo tumhara mail mujhe aaya tha - </i> (an upfront engagement is very necessary. That mail of yours that I have received -)

5
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Vishal: Hmm.
Niira: - <i>RIL pe, woh maine Manoj ko thoda</i> re-word <i>karne ke liye bola, maine kal raat jo dekha hai</i> (About RIL, I've asked Manoj to re-word it a bit, what I saw last night,) I'm not too comfortable with it.

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Vishal: Hmm.
Niira: And I've also told him to mention these examples like today, Chalasani has taken all the, all the uncomfortable questions head-on.

7
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Vishal: Oh.
Niira: It's the type of thing that we used to do you know, Vishal.

8
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Vishal: Oh.
Niira: We used to do all this, we used to do all this and um you know, I've also spoken to Manoj about two things. I said to him, I said look, I just, I'm desperately - yesterday I was talking to Surojit and you know, he said -

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Niira: - you know, Niira <i>ek baat bata dun,</i> Tony <i>kabhi ghar pe baithke</i> presentations <i>nahin banata. Woh</i> presentations <i>ya yeh baithke...</i>desk<i> pe nahin baitha hota woh. To uske</i> office <i>mein ja, usko dekha, uska desk khali hota hai.</i> (Niira, I'll tell you one thing, Tony never sits at home and prepares presentations. He doesn't sit at his desk and prepare presentations or anything. Go to his office, look at it,  his desk remains empty.)

10
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Vishal: Oh.
Niira: He is always out.

11
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Vishal: Oh.
Niira: Always out. Meeting - diary,  his diary is full of meetings of people, taking his people around, introducing them, you know, taking them, talking to them, talking to journalists -

12
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Niira: - <i>kehta woh</i> lowest rank journalist <i>se laike</i> top <i>pe sabse baat karta hai. Toh maine kaha tum mujhe aisa koi dhoondle, kehta hai dekh mera mushkil hai, tum hamare logon ko andar se karna padega.</i> (Says he speaks to everyone from the lowest rank journalist to those at the top. So I said, find me someone like that, he said look, it's difficult for me, your people will have to do something from the inside.)

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Vishal: Hmm.
Niira: <i>Toh hum log to</i> office <i>mein baithe rehten hai na, toh woh jitna hum log change karenge utna hi wo hoga. Toh woh, hum log jab</i> Venky <i>ko</i> use <i>karte the woh pehle, chal</i> Venky <i>ke paas</i> content <i>nahin hai lekin woh thoda</i> benefit <i>tha. Kyonki woh sabko</i> (inaudible). (So we are sitting at the office, so it will only change as much as we change it. When we used Venky in the past, okay, Venky did not have content but that was a little benefit. Because he -inaudible-)

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Vishal:Hmm.
Niira: <i>Par lekin abhi</i> Venky <i>ko lena nahin</i> (But now I'm not saying let's rope in Venky), that's not what I'm implying. But I...I just believe...<i>tumhare yeh</i> Anupam <i>ke saath hua tha, woh kya hua tha</i>? (The thing that happened with Anupam, what was that?)

15
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Vishal: <i>Haan</i> he is going to come back to me, he just uh needs to speak to his wife and uh he asked me for another two three days. He'll come back -
Niira: Hmm?

16
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Vishal: He's asked me for another two-three days. (coughs)
Niira: Hmm.
Vishal: So...

17
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Niira: Jasra <i>jo hum liye,</i> Jasra <i>ko, woh thoda</i> limited <i>utne mein</i> UNI <i>mein hi rehta hai...tumko aaj</i> Jasra <i>ko baat karke thoda bolna padega</i> (Jasra, who we've roped in, Jasra remains in the limited UNI sphere...today you will have to speak to Jasra )...he's done well on the political side but he has to expand his horizons...<i>waise toh</i> (As it stands) Jaljit is much better...<i>haan</i>?
Vishal: Hmm, correct.

18
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Niira: <i>Toh hum log yeh</i> deadwood <i>nahin</i> carry <i>kar sakte na</i>, Vishal? (So we cannot carry any deadwood, isn't it, Vishal?)

19
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Niira: He's good on political...<i>aur</i> political practice establish <i>karni hai uske bhi</i> beyond <i>toh thoda</i> (And his political practice needs to be established beyond...)...I don't think we can leave things pending any longer, you know? <i>Woh</i> luxury <i>nahin hai hamare paas</i>. (We don't have that luxury.)

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Vishal: <i>Yeh</i> (This) political practice uh, you want to establish his?
Niira: No! I don't know what he wants to do, it's upto him, <i>maine toh</i> involve <i>nahin hona</i> (I don't want to be involved).

21
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Vishal: Oh.
Niira: <i>Matlab hamara jo</i> lobbying, <i>woh</i> factor <i>hai woh hamare</i> (Meaning our lobbying, that factor which we have), you know, we've got these couple of these senior guy.

22
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Vishal: Hmm.
Niira: Jasra has to tell us <i>ki woh kya uska</i> plan <i>kya hai</i>, roll out <i>kya hai uska? Mujhe to pata bhi nahin abhi tak woh kar kya raha hai</i>, he must be sitting idle. (Jasra has to tell us what his plan is, what is his roll out? Till now I don't know what he is doing, he must be sitting idle)

23
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(pause)
Vishal: No no, he was doing some media rounds yesterday also.
Niira: <i>Haan</i> but <i>uska</i> media rounds (inaudible) <i>mein hi rehta hai na, woh dus logon ke beechme</i>...Information <i>aati nahin hai</i>, seatback <i>pata nahin lagta, kaun kya kar raha hai. (Yes, but his media rounds remain in (inaudible), between ten people...Information doesn't reach, seatbacks are unknown, who is doing what.)

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Niira:Ek</i> Shailender <i>ka</i> mail <i>aata hai, wohi mujhe</i> benefit <i>laata hai ki chal theek hai</i>. (Only Shailender's mails reach and bring me some benefit, fine, that's okay.)

25
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Niira: I'm always grappling for getting to know information from people directly so I talk to other ten other people separately. <i>Humaare log to aake kuch batate nahin hai, kabhi</i> Jaljit <i>aake bata deta hai</i> (Our people never come and inform of anything, sometimes Jaljit comes and informs).

26
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Niira: I will just have to start talking to them directly, they maybe telling you, but you don't pass it to me, or they maybe telling Rohit but he doesn't pass it to me...<i>Hum log kaise</i> plan <i>karenge jab</i> market <i>mein kya ho raha hai pata nahin lagta</i> (How will we plan things if we don't know what's happening in the market)?

27
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Niira: You'll have to start talking to them directly and telling them <i>tum mujhe</i> daily information <i>do</i>...weekly <i>mujhe</i> inputs <i>do</i>, media <i>mein kya chal raha hai.</i>... Bombay <i>mein to kuch hai - </i>Bombay <i>mein</i> Shishir <i>ka kya hua?</i> (You'll have to start talking to them directly and telling them to give you information daily, give inputs to you daily, what's happening in the media. Something happened in Bombay - What happened to Shishir in Bombay?)

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Vishal:...<i>Nahin</i> (No) Shishir would not work out.
Niira: Why?

29
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Vishal: Uh, would not work out.
Niira: Why would he not work out?

30
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Vishal: He has his own uh...bits and pieces to (inaudible)...would not work out.
Niira: <i>Toh chahiye kaun</i> huh (So who do you want huh)?
Vishal: I am serious about it and therefore I took it till this point, so...uh...(inaudible)

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Niira: You'll will have to close on options and not deliberate on them now -
Vishal: I am not deliberating, like uh you know, these these points are I have no internally, I have nobody who was able to give me a contact to uh, you know, all these people.

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Niira: Except Jaljit, Jaljit gave you a number.
Vishal: <i>Haan, toh maine usko kiya na</i> capture, <i>kiya usko</i> (Yes, so I have captured him, I have), he is more or less done. It's a matter of I need to just sit with him and uh, you know, (inaudible)

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Niira: But Jasra has to start expanding as a political beat journalist then. And then he'll just remain constant with that and that input should come into us, <i>na</i>?

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Niira: Political journalist <i>bhi to jaate hain na, abhi</i> ET NOW <i>mein</i>, Delhi <i>mein, kaun kaun</i> journalist uh, barring Ganpati <i>uske baju mein to hum logo ko kuch pata hi nahin hai, ki kaun kya kar raha hai.</i> (Political journalists also go there, now in ET NOW, in Delhi, which journalists, uh barring Ganpati, next to him we cannot find our anything, about what is being done by whom)

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(pause)
Niira: And I just want to tell you that I've spoken to him, I just had a chat with Surojeet and I thought I better tell you this. Because it's a fact, I mean, we know that, how Tony functions. <i>Aur woh ja nahin raha kidhar</i>, (And he's not going anywhere) he's here only now, he's not moving out.

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(pause)
Niira: We have to live with it, bey...<i>Bahut</i> challenge <i>rahega woh. Koi</i> ad factors <i>mein nahin hai kya</i> (It'll be a big challenge. Isn't anyone in ad factors)?

37
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Vishal: <i>Nahin, hai ek do jan[i/] (No, one or two people).
Niira: Huh?

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Vishal: Ad factors yesterday was also tracking an agency called uh (inaudible)
Niira: Media? Media?
Vishal: Evian -

39
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Niira: Manoj, <i>dhyan se</i>, Manoj, <i>dhyan se</i>. (Manoj, carefully, Manoj, carefully.) Huh?
Vishal: The company is called Evian Media.

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Niira: Evian Media? Never heard of it.
Vishal: Hmm.
Niira: <i>Kaun hai yeh</i> (Who is this)?

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Vishal: Uh Nikhil Khanna.
Niira: <i>Oye yeh wohi hai</i>, waste of time (Oh this is that waste of time).
Vishal: (inaudible)

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Niira: Nikhil Khanna is a waste of time. Completely, <i>woh</i> Airbuzz handle <i>karta tha, mujhe pata hai woh kaun hai</i> (Completely, he used to handle Airbuzz, I know who he is). He's a complete uh, you know, snobbish type of a fellow who doesn't have any - Good Relations mein tha pehle.
Vishal: I know, I know.

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Niira: Uh, waste of time, Vishal.
Vishal: <i>Do ladke hai</i> (There were two guys) (inaudible), I was tracking, I was tracking them.

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Niira: <i>Haan, par</i> (Yes, but) Nikhil Khanna never work for anybody, he ends up cutting deals. He's a deal-maker.
Vishal: MTN uh, <i>isne kiya</i> (inaudible) (He did the MTN -inaudible-).

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Niira: Nikhil <i>ne</i> (Nikhil did it)? 
Vishal: Hmm.

46
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Niira: MTN <i>matlab</i> handling MTN (MTN meaning handling MTN).
Vishal: (inaudible)

47
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Niira: Huh? <i>Ke</i> Sunil? (Or Sunil?)
Vishal: Huh?

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Niira: Handling MTN <i>ke</i> Sunil? (Handling MTN or Sunil?)
Vishal:  NT plant <i>hua tha na</i> MTN <i>pe</i>? (NT was planted in MTN, remember?)

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Niira: <i>Haan</i> (Yes).
Vishal: <i>Woh isne kiya</i> (He did that)...my info could be wrong because currently he is handling MTN...so...
Niira: Hmm. <i>Theek hai</i> (Alright).

50
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Vishal: I am, I am doing uh, Niira, I may not be coming to you everyday but uh, I'm trying to work on this. But yes, internally a lot needs to be done and uh...

51
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Niira: <i>Nahin nahin, yeh</i> team <i>ko</i> shake up <i>karna padega</i>, team <i>ko</i> change <i>karna padega[i/]. <i>Yeh jo[i/] team <i>nahin chalegi[i/], deadwood <i>hai yeh[i/] team, <i>aur inko[i/] Gurgaon <i>rakh ke theek nahin. (No no, this team has to be shaken up, the team has to be changed. This team, this deadwood team, it's not right to keep them in Gurgaon.)

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Niira:Yeh bhi ek[i/] factor I don't know what we're gonna do, but uh, out of sight out of mind, <i>woh[i/] Gurgaon <i>ke[i/] environment <i>aisi hai ki wahan pe toh</i> one can't function, I went there, it was so claustrophobic that day. (This is one more factor, I don't know what we're going to fo, but uh, out of sight out of mind, the environment at Gurgaon is such that one can't function, I went there, it was so claustrophobic that day.)

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Vishal: Hmm hmm.
Niira: I don't think one can uh, be away from - working from Gurgaon and be at uh, this thing, unless the Metro when it starts, then that's a different thing. Unless you know, there's some really active working happening on the buil-when they're there and everyone's there, you're making them do things.

54
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Niira: But you're leaving them, <i>woh to</i> Manoj <i>to unko aise hi chod deta hai kone mein. Aur woh kuch...kaise? </i> Direction <i>hi nahin hai[i/]. (inaudible) but the direction is missing completely, <i>na</i>? (Manoj just leaves them in a corner. And that...how? -inaudible- There's no direction at all.)
(pause)

55
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Vishal: You had called Manoj for the review, right?
Niira: I'd called Manoj for a review a long time ago, <i>main uski</i> presentations <i>ki</i> wait <i>kar rahi hun, pehle mein use dekh lun</i>, thought process <i>kya hai</i> presentation <i>mein. Aaj shyam ko</i> (inaudible) (I'm waiting for his presentations, first I'll have a look at them, figure what the thought process in the presentation is. This evening's -inaudible-).

56
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Niira: They've been working on it since the time we met them last time, in Bombay. They've been working their inputs from everybody. So maybe I'll re-examine once we look at the presentations. Jonathan <i>ka karti hun uske baad</i> Manoj <i>ka karenge</i> (I'll do Jonathan's and then Manoj's).

57
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(pause)
Niira: Yeah? <i>Par dekhenge uska</i> review <i>toh karna nahin</i> (We'll see, I don't want to do his review), I don't want to get into formalities and end up having to do two days of nonsense talking.
Vishal: No no, reviews not from that perspective.

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Niira: I just wanna look at all the people and what they're doing.
Vishal: (inaudible)

59
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Niira: I need to do an assessment on it. After this Trivera thing is open...over today, I'll talk to him. Till I have a word...let him handle that coz that's going to be also another front page tomorrow.

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Niira:<i>Aaj dekho</i> ET front page <i>aaya</i>, Hardys <i>pe</i>, I can't believe Hardys <i>pe</i> PGI <i>ka</i> new front page flash <i>hota hai. Jo kal </i>Sibal <i>ne bola tha</i>...Manoj <i>mein bahut</i> late <i>ho rahi hun haan[i/]. (See, today the ET front page featured Hardys. I can't believe the PGI's new front page is flashing the Hardys. What Sibal said yesterday...Manoj, I'm getting very late.)

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(pause)
Niira: Chalo, let's see. Theek hai, just wanted to flag it past you that I've spoken to Manoj and uh...
(ends)

