new changes as per neesha's mail...
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Karen
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body
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{background-color:#a5986e;}
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.colInner
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{width:98%;
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margin:0 auto;
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@ -11,6 +14,14 @@ line-height:20px;}
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{font-size:18px;
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font-weight:bold;}
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.colInner a
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{color:#0C4D89;
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text-decoration:none;
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font-size:16px;}
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.colInner a:hover, .colInner a:focus
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{text-decoration:underline;}
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.boldText
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{font-weight:bold;}
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@ -7,7 +7,8 @@ height:100%;}
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body
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{background-image:url(../img/farm-tile-finala2a.jpg);
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background-repeat:repeat-x;
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background-attachment:fixed;
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}
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/*background-attachment:fixed;/
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font-family:Georgia, "Times New Roman", Times, serif;} /*font squirrel font to be added*/
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#wrapper
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@ -24,14 +24,14 @@
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<header>
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<a href="/"><img src="/static/img/logo.png" width="171" height="73" alt="logo-mofca" id="logo"></a>
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<a href="/test/"><img src="/static/img/logo.png" width="171" height="73" alt="logo-mofca" id="logo"></a>
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<nav>
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<ul class="navMain">
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<li><a href="#">Hari Bhari Tokri</a>
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<ul class="navSubs">
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<li><a href="/hbt/">What's HBT?</a></li>
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<li><a href="/about/">About Us</a></li>
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<li><a href="/signup/">Sign-up</a></li>
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<li><a href="/pickup-delivery/">Where: Pickup & Delivery</a></li>
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<li><a href="/seasons-veggies/">This season's vegetables</a></li>
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<li><a href="#">Meet the farmers</a></li>
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@ -137,8 +137,8 @@
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<ul>
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<li><a href="#">About Us</a></li>
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<li><a href="#">Contact</a></li>
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<li><a href="/about/">About Us</a></li>
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<li><a href="/contact/">Contact </a> hari.bhari.tokri@gmail.com</li>
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<li><a href="#">Get Involved</a></li>
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</ul>
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@ -151,7 +151,7 @@
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<ul>
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<li><a href="#"><img src="/static/img/rss.png" width="12" height="12" alt="rss-icon"> RSS</a> <a href="#"><img src="/static/img/facebook-icon.png" width="14" height="14 alt="facebook-icon"> Facebook</a></li>
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<li><a href="#">Blog</a></li>
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<li><a href="http://blog.mofca.in/">Blog</a></li>
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<li><a href="#">Newsletter</a></li>
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</ul>
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<p>20 farmers have pledged their lands and labour to the practice of sustainable farming methods for this monsoon season (2011). This growing cycle begins in May with sowing and a harvest is expected from July to October. MOFCA will support the farmers with sharing of technical know-how and other farming resources, creating an assured market and a fair, consistent price for their produce and creating and managing the supply chain logistics.</p>
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<br>
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<p>We have available to us a total of 4 acres of farm land, cultivated by the 20 farmers partnering with us for this season. We are estimating a yield of 100 kg. / week from each acre which will give us a total of approximately 400 kilos. We have 200 farm shares available this season for public issue each worth Rs 2500/-.</p>
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<br>
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<p>As a shareholder you are paying the true cost of growing the food (in a sustainable and just way) and bringing it to you for the duration of the season. You are also helping in the long-term promotion of sustainable farming by enabling MOFCA to share resources among farmers and also to help consumers and the wider public learn to be more conscious about the food they eat.</p>
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<br><br>
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<!--<p>As a shareholder you are paying the true cost of growing the food (in a sustainable and just way) and bringing it to you for the duration of the season. You are also helping in the long-term promotion of sustainable farming by enabling MOFCA to share resources among farmers and also to help consumers and the wider public learn to be more conscious about the food they eat.</p>
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<br><br>
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<h1>Why become a shareholder?</h1>
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@ -48,7 +48,7 @@
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<p>8. Occasionally, in addition to vegetables, farmers will have <span class="boldText">fruits and other provisions</span> (e.g. cereals, pulses, oils, etc) for sale. Additional costs and other details will be provided as and when available. Occasionally these are from farmers outside of the MOFCA group but are organic farmers whose commitment to sustainable farming we are convinced of.</p><br>
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<p>9. Consumer shareholders will from time to time have access to <span class="boldText">resources</span> (e.g. recipes) and <span class="boldText">activities</span> (demonstrations, workshops, farm visits, etc) to further their learning about growing and eating seasonal, local, food.</p><br>
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<p>10. Shareholders who would like to to continue for the <span class="boldText">next season</span> are requested to intimate us by the 1st of September 2011. At that time we will update shareholders about any modifications in policy, costs, etc for the next season.</p>
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<br><br>
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<br><br>-->
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<h1>The True Cost of our Food or Why Can't my Food be Cheaper?</h1>
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<br>
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@ -1 +1,89 @@
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{% extends 'base.html' %}
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{% extends 'base.html' %}
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{% block extra_head %}
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<link rel="stylesheet" href="/static/css/inner.css" type="text/css" />
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<style type="text/css">
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#aims
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{list-style-type:disc;
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list-style:inside;}
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</style>
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{% endblock %}
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{% block content %}
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<div class="colInner">
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<p>We request all those who are interested in becoming a shareholder to attend one of our, 'Orientation Meets'. See below for venues and dates of the meetings. Please confirm your participation for any one of the meetings. (email hari.bhari.tokri@gmail.com)</p><br>
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<p>We are using the meetings as an opportunity to personally meet the potential shareholders and explain/clarify the principles and functioning of our project in detail. Registrations will be accepted only from those who personally attend one of these meetings.</p><br>
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<p class="boldText">Venue</p>
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Armaan, Saraswati Road,Santacruz West.
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<p class="boldText">Date</p>
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6th November, Sunday
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<p class="boldText">Time</p>
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10:00 am to 12 noon
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<br><br>
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<p class="boldText">OR</p>
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<br>
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<p class="boldText">Venue</p>
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701 Prabhu Kunj, Next to Cadbury House, Peddar Road
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<p class="boldText">Date</p>
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13th November, Sunday
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<p class="boldText">Time</p>
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10:00 am to 12 noon
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<br><br><br>
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<h1>Winter 2011</h1>
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<br>
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<ul id="aims">At the onset of our third season- winter 2011, we would like to highlight the main aims of our project.
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<br><br>
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<li>Demonstration and sharing of sustainable farming techniques.</li><br>
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<li>Creation of an alternative market model with shared risk and fair prices for farmers and consumers- Hari Bhari Tokri</li><br>
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<li>Consumer education in order to create and sustain the demand for Seasonal, Local, Organic food.</li>
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<br>
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<li>To reiterate that we are NOT "just another vegetable vendor", for the first time last season, we proposed the concept of "Farm Sharing".</li><br>
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<p>Over 20 farmers had pledged their lands and labour to the practice of sustainable farming methods of cultivation for the monsoon season. MOFCA supported them with sharing of technical know-how and other farming resources, creating an assured market and a fair, consistent price for their produce and creating and managing the supply chain logistics.</p>
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<br>
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<p>Continuing with this project, MOFCA is looking for shareholders for the upcoming winter (2011) season. As shareholders you will be helping to promote sustainable farming throughout the community. In return you will have access to part of the produce grown by the farmers.
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This season some of the paddy lands have also become available to us and so we have a total of 8 acres of farm land, cultivated by the 25 farmers partnering with us for this season. We are estimating a yield of 100 kg. / week from each acre which will give us a total of approximately 800 kilos. We have 200 farm shares available this season for public issue.</p>
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<br><br>
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<h1>Being a Shareholder means:</h1>
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<br>
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<p class="boldText">1. You share both risks and rewards</p>
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<p>Traditionally, farmers have borne the brunt of nature's vagaries while consumers have become increasingly disconnected from the process of food production, and from the human and ecological communities that support this process. Shareholding is the first step towards restoring the balance and harmony in our local food web.
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As a consumer-shareholder, each week during harvest time you will receive a share of the harvest. The cost of this is included in the share price for the season and is fixed for its duration so as to be fair to both farmer and consumer. Variety and bumper yields are our shared rewards and scarcity and losses, our shared risks. In all situations, an uncertain and variable harvest is the medium through which we learn to respect Nature and to live in community.</p>
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<br>
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<p class="boldText">2. Consumers and farmers have the opportunity to know each other</p>
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<p>The farmers will know who's eating the food they are growing; and the consumer will have some peace of mind, knowing exactly how and who is growing the food that their family is eating.</p><br>
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<p class="boldText">3. You help partnered farmers to better plan their growing cycle.</p>
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<p>Wastages that occur from excess produce not being sold will be minimized, which in turn will reduce losses to the farmer and keep costs to the consumer under control.</p><br>
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<p class="boldText">4. The liabilities of large projects are shared</p>
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<p>The liability of larger projects which need to be undertaken for the long term running of such a project are shared amongst all the shareholders and not the responsibility of a few individuals.</p><br>
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<p class="boldText">5. You get weekly supplies of organic vegetables at a fair, pre-determined price</p>
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<p>Your share as a partner entitles you to quality organic vegetables grown on the farms. Without intermediaries, you benefit from reasonable, predetermined prices that will be paid direct to the farmer; these are not subject to economic fluctuations or false scarcities. In order to make this possible we have factored the cost of vegetables and logistics for one season, into your share value.</p><br>
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<p class="boldText">6. Farm Shares</p>
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<p>The coming growing cycle is the winter season which begins in September with sowing and we expect a harvest from November to March (16 weeks). For this season we have 200 farm shares available for public issue, each worth Rs 3,000/- (Rupees Three Thousand Only). This share amount will be taken on registration and the shareholder will not have to pay weekly for the vegetables.</p><br>
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<br>
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<h1>Shareholder Terms</h1><br>
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<p>1. You, the consumer, will partner with MOFCA for one growing season. The winter cycle begins in September with sowing and a harvest is expected from 21st November to 5th March (16 weeks).</p><br>
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<p>2. At the time of registering, you will be required to give a contribution of Rs. 3000/- for the season. This amount represents a shared responsibility for the costs of vegetable production and logistics for the season as well as for the undertaking of certain projects to ensure the long term sustainability of the project.</p><br>
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<p>3. A list of vegetables that will be grown during the season will be made available so consumers will know what to expect.</p><br>
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<p>4. Each week, on a pre-determined day, your tokri/share of the produce will be delivered to your pre-selected pick-up point. Members are requested to collect their tokris the same day during the hours specified by the respective pick-up point. As was done in the last season, delivery via dabbawalas will be made available at actuals for those interested.</p><br>
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<p>5 Each tokri will contain a proportionate share (in quantity and variety) of the produce harvested that week. Each week, depending upon availability, we will try to vary the vegetables included in the tokri. The quantities supplied during the harvest will also vary during the season generally peaking at the middle of the season and tapering off at the beginning and end of the season.</p><br>
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<p>6 In case you do not want a tokri for a week or more during the season you are requested to inform us in advance if you would like for us to donate it for you or if you are gifting it to someone and who will pick it up on your behalf. </p><br>
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<p>7. Occasionally, in addition to vegetables, farmers will have fruits and other provisions (e.g. cereals, pulses, oils, etc) for sale. Additional costs and other details will be provided as and when available. Occasionally these are from farmers outside of the MOFCA group but are organic farmers whose commitment to sustainable farming we are convinced of.</p><br>
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<p>8. Consumer shareholders will from time to time have access to resources (e.g. recipes) and activities (demonstrations, workshops, farm visits, etc) to further their learning about growing and eating seasonal, local, food.</p><br>
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<p>9. Shareholders who would like to to continue for the next season are requested to intimate us by the end of the season. At that time we will update shareholders about any modifications in policy, costs, etc for the next season.</p><br>
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<h1><a href="/seasons-veggies/">Click to see our selection of winter vegetables for 2011</a></h1>
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</div>
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{% endblock %}
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